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Leading organisational culture: Shaping the DNA of your business






By Ernest De-Graft EGYIR

Insight:

Organisational culture is the foundation of any successful business. As a CEO, your ability to shape and sustain a strong, positive culture directly impacts employee engagement, productivity, and innovation.

For Ghanaian companies, a well-aligned culture can be the key to standing out in competitive markets and attracting top talent.

Why culture matters to CEOs

  1. Drives Employee Engagement: A healthy culture fosters motivation and commitment.
  2. Attracts and Retains Talent: Companies with strong cultures are magnets for high-performing employees.
  3. Enhances Customer Experience: Engaged employees deliver superior customer service.
  4. Supports Strategy Execution: Culture aligns employee behavior with organisational goals.

How CEOs can build and sustain a high-performing culture

  1. Define Core Values:
  • Clearly articulate the values that guide your organisation.
  • Ensure they reflect your mission, vision, and strategic priorities.
  1. Lead by Example:
  • Model the behavior and attitudes you want to see in your teams.
  • Demonstrate integrity, accountability, and a commitment to the organisation’s values.
  1. Prioritize Communication:
  • Create open channels for communication across all levels of the organisation.
  • Regularly share updates on organisational goals, successes, and challenges.
  1. Empower Employees:
  • Provide opportunities for employees to take ownership of their roles.
  • Foster a culture of innovation by encouraging collaboration and idea-sharing.
  1. Recognize and Reward Contributions:
  • Celebrate achievements and milestones, both individual and team-based.
  • Align rewards with behaviors that reinforce the organisation’s values.
  1. Continuously Assess Culture:
  • Use employee surveys and feedback to measure engagement and identify areas for improvement.
  • Act on feedback to make meaningful changes.

Actionable tip for today

  • Take a moment to reflect on your organisation’s culture. Identify one behavior or practice that you, as a CEO, can adopt to reinforce your company’s core values this week.

Why this matters

A CEO’s ability to influence culture is a powerful tool for shaping organisational success. By cultivating a workplace where employees feel valued, motivated, and aligned with the company’s mission, you lay the groundwork for long-term growth and sustainability.

Ernest De-Graft Egyir.

Founding CEO of the Chief Executives Network (CEO Network) Ghana and the Ghana CEO Summit. Seasoned Consultant and Trusted Advisor to CEOs.





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